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Owned media, earned media, paid media, shared media … which one of these should I be doing? Sharing what these terms mean and the differences between them all. Plus – which one do we recommend that you use?
And what’s the fifth type that your business shouldn’t overlook?
00:00 What these terms mean and the differences between them all.
Plus – which one do we recommend that you use?
01:30 as we’ve talked about before third party platforms
03:19 microinfluencers
04:15 which one we recommend
05:35 pros and cons of each different type
05:40 cons of owned and shared media
06:12 pros of owned and shared media
07:40 cons of paid media
08:31 pros of paid media
09:21 cons of earned media
10:31 pros of earned media
12:00 the fifth type of media – it’s just as important!
13:00 how you can get inside my marketing brain
Free Mini Class: https://courses.vickywu.us/courses/5-…
–Examples of scenarios how you can combine the five types of media – when you can combine them
–One of the hardest pieces – how to reach the press
–Help you think of some new creative content formats that maybe you haven’t tried and help you leverage one of the other
–Plus how to measure each of the types of media
–Leverage them when, and how they are most effective
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