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Search Engine Optimization (SEO) – DIY and Done For You Options
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Search Engine Optimization that goes beyond traditional SEO, at competitive rates.
We offer both done-for-you SEO packages, and DIY SEO support for those who are comfortable making technical updates on their own website.
But first … why SEO is important.
We know for a fact – from direct experience – the positive impact that SEO can have on a business. This organic, long-lasting strategy keeps working over time (when done well).
We also know – from experience – the negative impact poorly done SEO can have on a business, from the clients who come to us needing help when things have gone wrong either with what they’ve done themselves, or by a vendor who was using some grey-hat or black-hat SEO strategies.
SEO = Results
SEO drives traffic, and while traffic alone won’t always equal more conversions, our holistic SEO strategy makes sure that your website and entire digital presence also helps convert visitors into buyers.
While your results will vary based upon factors such as where you are currently in your optimization strategies, and the overall goals for your company, here are a few of the results we have quickly helped our clients achieve with good SEO:
Good SEO strategy saved this client over $27,000 per year by cleaning up negative keywords in their pay-per-click ads.
This client increased monthly revenue by $42,000 after 3 months of SEO service AND saved them $2,500 in expenses a month
How Our Search Engine Optimization is Different
Our SEO services are provided with a holistic marketing approach, considering that not only do we have the technical background that most SEO provides offer but we also have highly skilled marketers on staff (our CEO is one of the best!).
The whole point of optimizing your website – and your entire online presence – for search engines isn’t just to get traffic – it’s to get PAYING CUSTOMERS.
This is why we combine our vast expertise with SEO and our vast experience with marketing to provide your business with the most effective and up-do-date SEO strategies that are specifically designed to help generate more conversions.
No matter whether you’re choosing our DIY SEO training, supported Done-With-You SEO services, or our Done-For-You SEO packages, we use the most effective search engine optimization tools combined with the newest Google algorithm updates and solid marketing practices.
Our Multi-Stage Approach to SEO
While these steps are started in order, they also all overlap and occur at the same time. Since SEO is a long-term strategy, your website and entire online presence benefits most when every stage of SEO is revisited regularly based upon your goals. So while they may start in order, the stages also occur simultaneously after the initial technical corrections are made.
Prefer to watch the video outlining how our SEO services are different? Watch it here –>
Otherwise, if you prefer to read, you can read the text overview below.
Stage 1 - Detailed SEO Audit
A bit more detailed than the free audit ...
This is the highly detailed audit that we do for planning once SEO clients come on board.
You can't know what strategies you need to enact until you know where you're starting from.
Stage 2 - Technical Updates
Making sure technical basics are in place
These are critical for making sure that your website can be crawled properly by search engines.
Includes checking for bad backlinks that need to be disavowed in Google or penalties that need to be fixed.
Stage 3 - Initial Calls to Action
An often overlooked strategy for conversions
We know you're looking at SEO to help you create more sales, which is why we do a quick review and implement at least basic CTAs on every page of your site. More traffic doesn’t help if people think they need to find what they need on another website.
Stage 4 - On-Page Optimization
Initial plus ongoing optimization of content
Meta titles and tags and descriptions, keyword optimization, image alt keywords, etc. This is where we begin going through and editing existing pages and blog posts.
As you add new blog articles to your website this stage is revisited regularly as part of your ongoing SEO implementation.
Stage 5 - Full Digital Presence
An important part a lot of other SEO services miss
This includes optimizing your entire digital presence: off-site optimization of listings, additional backlink building recommendations. Plus helping you implement best practices for social media and other tasks to have an overall impact to drive more traffic to your website.
Stage 6 - User Intent & Other Google Updates
One of the strategies NOT provided by most SEO agencies
We optimize for Google's newest updates, which may include further optimizing individual pages and posts. This includes optimizing your website for your buyer's journey (user intent) and fine-tuning your posts and pages to correlate to each stage of the user journey.
Not sure which option is right for you, or where to start?
Begin your process by requesting our FREE SEO Audit.
This comprehensive report will give you an idea of how much of the technical SEO work you need to do … which can help you make a more informed decision.
Learn more about Google’s recent SEO Algorithm Updates:
Done For You SEO Packages
Depending upon budget and needs, many of our clients consider SEO packages.
Monthly SEO packages allow several things:
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- You stay in control of your budget (weekly, monthly or other) since you determine how much assistance you need, and how often. Work never goes beyond what you have chose, so there are no unexpected expenses.
- For those who want to be learning how to do some of the work themselves, a portion of the package can be used for live one-on-one training.
- The package is used for us to perform the more technical aspects (those pieces that you will never want to do, or setting up technical pieces so that you can) offline, plus some of the most up-to-date SEO best practices and algorithm changes enacted by Google, to make use of your purchased package.
What About an SEO Plugin?
The most important thing to keep in mind is that Google doesn’t care if every post on your site is “green” in one of these plugins – meaning that you’ve checked all the boxes of the recommendations that they give. Those things are only meant to help you. A common misconception is that Google is looking at whether or not you’ve made the post at 100% or turned it green or whatever, and Google absolutely does not.
The information they’re suggesting to get a good score isn’t even what I’ve been recommending for years. So trying to get a good score on one of these plugins can be a huge waste of time.
Also, these plugins help you more easily optimize on-page SEO … but you still need to make sure that all of the rest of your online presence is also optimized as part of your ongoing process.
If you use WordPress, and aren’t even sure where to start, they can give you a little help (plus most take care of some other SEO things you should do behind the scenes). You’ve probably heard a lot about Yoast – but if you’re not as comfortable with SEO or even with making changes to your site this isn’t usually the one I would recommend, plus it can require additional plugins to work seamlessly with some other plugins, so it’s not the one we recommend for beginners.
We always suggest Squirrly SEO plugin because it’s super easy to use, and you get regular reports outlining some tasks to do to improve your SEO. It’s what we use on our site, and our client sites, in addition to other SEO strategies that are off-page. RankMath is another option that is easy to use, yet does contain some more technical pieces that not every entrepreneur is comfortable using.
Plugins can make it easy to do some on-page SEO tasks yourself, but note even if you have been implementing some of this, there are probably still many areas of improving your SEO that you are missing out on. We recommend you request a free SEO audit from above.
Video SEO
One often overlooked area for SEO is videos on YouTube.
In addition to website search engine optimization, we can optimize your YouTube videos for search engines as well.
YouTube is one of the largest search engines available – second only to Google. Since it’s owned by Google, it also directly impacts search results found on google.com.
Our Done For You SEO Packages can be used for YouTube SEO, either by itself or as part of your overall optimization for your business.
Custom Package Rates for SEO
If you have a large website, a WooCommerce site with multiple products that need SEO, want to combine a site plus ecommerce and video, or any large project, custom package rates are usually the best way to go.
This allows us to customize a package built specifically for your needs, and let you chose how much and how often to pay (weekly, monthly) – and provide a larger discount overall.
Schedule a free SEO consultation using the scheduler below, and we will discuss your unique needs so that we can develop a proposal that will best fit your situation and goals.
Request Your FREE SEO Audit
If you would like to first find out how much work may be involved, we can to start with an in-depth SEO Audit.
Questions? Feel free to use the chat bubble on the bottom right of the website, and we’ll answer as quickly as possible.
