Should I Use ChatGPT to Code Custom Functionality for My Website? | Marketing Q&A

Short answer: no. It it’s easy, especially if you don’t already know how to write functional code in the programming language that you need. (At least, not yet).

Long answer:

As a seasoned marketing and technology expert, I always believe in leveraging the latest technologies to enhance our businesses. This is why I am always an early adopted of new platforms and software and test them for business use – my clients rely on me to provide solid recommendations. 

However, when it comes to using ChatGPT for this purpose, there are some important caveats to keep in mind.

In our quest to achieve million-dollar years and streamline our businesses, we often seek out the most efficient and cost-effective solutions – and what better than a free AI, right? While ChatGPT has shown promise in many areas, using it to code custom functionality for your website may not be the best choice at this time.

When I first learned about ChatGPT, I was intrigued by its potential applications in all areas of marketing, including website development. However, after thorough testing, I discovered that while it can come close to delivering the desired outcome, it’s not quite there yet. 

To effectively use ChatGPT for coding custom functionality, you need solid fluency in the programming language in use, as well as how the various files on your server interact with each other; otherwise, the code you’re given has the potential to take your entire website offline.

Even if you manage to get results from ChatGPT, the quality of those results will depend on your ability to frame the prompt correctly. This requires knowledge of your website’s existing functionality, how the new code should interact with other files on your server, and similar information. In other words, you still need an expert like us to bridge the gap between what ChatGPT provides and what your website actually needs.

Real-World Example

As an example, I recently tested having ChatGPT provide code for a simple search filter – a use for which I already know how to write the code.

One thing to keep in mind, the prompt I provided the platform was seven full paragraphs outlining exactly the functionality I wanted, other plugins it would need to interact with, the setup of the website, naming conventions to use in different parts of the code, and much more.

Even with this extensive prompt, and using the paid version of ChatGPT which allows access to version 4.0, there was still customization I needed to complete manually in order for it to function properly.  And note, don’t even bother trying to do this with version 3.5, which is the free version of ChatGPT. I also tested on that version of the platform, and the code provided (with the same exact prompt) was unusable. 

Unless you already know the programming language well enough to determine whether or not the code you’re provided will work or not, then attempting this will likely result in headaches (and potentially a website offline).

In the past, many entrepreneurs have turned to platforms like Fiverr, Upwork, and similar services in search of cost-effective solutions for their website development needs. However, this approach has often led to mixed results. Common issues include freelancers lacking the necessary expertise, communication barriers, poorly framed requests, and a limited understanding of the overall website ecosystem. Just as these factors have caused gaps in capability when working with freelancers, similar gaps can arise when using ChatGPT for your custom website functionality needs. 

The key to success lies in recognizing the value of a holistic approach to your website, and engaging experienced professionals who can envision the bigger picture, ensuring that every aspect of your website (design, SEO, functionality, branding, and more) works together seamlessly to drive results. Many freelancers on sites such as those above only have one small piece of that puzzle, and that’s similar to the spot that ChatGPT is in now.  You still need access to high-level expertise who can help put it all together.

As someone with 30 years of marketing experience, as well as a background in technology and design, I understand the importance of having a website that not only looks good but also performs well. A well-designed website should take into account SEO, attract visitors, guide them towards conversions, and offer all the functionality you need.

So while ChatGPT is an exciting and promising technology, it’s not quite ready to replace the expertise of seasoned professionals in most areas of your marketing, including websites. For now, it’s best to rely on experts like us at Vicky Wu Marketing who can help you create a website that achieves your million-dollar goals.

Vicky