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As an expert marketer with 30 years of experience, I’ve worked with Fortune 500 companies, multi-million and multi-billion-dollar organizations that are well-known trailblazers in business, as well as nonprofits and startups with very tight budgets. I’ve not only used marketing best practices that have been developed by other marketers over the years, but I’ve also created marketing best practices. Plus, I’ve witnessed how some of the most successful businesses are working to generate high revenue years. Today, I’m going to share the one piece of advice that could make or break your entrepreneurial journey.
After polling numerous successful entrepreneurs, I’ve discovered the golden nugget of wisdom that has the power to propel your business to 7-figures and beyond. It’s not about the latest marketing hack (can you believe I said that??), social media strategy, or productivity tool (and there’s quite a few of those that I find helpful!); it’s about something far more fundamental and impactful.
One entrepreneur, Sarah, shared her story: “When I started my first business, I had a fixed mindset. I thought I had all the answers and didn’t need to learn from others. My business struggled for years until I realized that my mindset was holding me back. Once I adopted a growth mindset, I started to see opportunities everywhere, and my business began to thrive.”
A growth mindset is the belief that your intelligence, talents, and abilities can be developed through dedication, hard work, and learning from others. This mindset encourages you to seek out challenges, embrace failure as an opportunity to learn, and continuously push the boundaries of your potential.
As a seasoned marketer, I’ve seen time and time again how a growth mindset can propel businesses to new heights. It’s the driving force behind innovation, resilience, and success.
When you’re just starting out, it’s easy to feel overwhelmed by the challenges ahead. But remember, challenges are opportunities for growth. Embrace failure as a chance to learn and improve. As Mark, a serial entrepreneur, puts it: “The only true failure is not trying. Learn from your mistakes and come back stronger.”
No matter how experienced or knowledgeable you are, there’s always room for growth. Continuously invest in yourself by attending workshops, reading books, and learning from mentors. As I’ve grown my marketing career, I’ve seen the immense value in remaining a lifelong learner.
Surround yourself with like-minded entrepreneurs who share your passion for growth. Engage in mastermind groups, networking events, and online forums. Tap into the collective wisdom of your peers and learn from their successes and failures.
Don’t wait until you’ve hit 7-figures to celebrate your achievements. Every milestone, no matter how small, is an opportunity to acknowledge your progress and reinforce your growth mindset. As Lisa, a successful entrepreneur, advises: “Take a moment to celebrate each success, and then use that momentum to push forward.”
The entrepreneurial journey is filled with ups and downs. A growth mindset empowers you to persevere through tough times and bounce back stronger. As I’ve worked with thousands of entrepreneurs over the years, I’ve seen how resilience can make all the difference in long-term success. (I also benefits from some formal training in building resilience in children, when I worked at the nonprofit shelter for homeless teens, and it turns out many of those teachings are the same for adults as well.)
There’s also a second mindset-related recommendation that I make to entrepreneurs, which I have eyewitness testimony that makes a huge impact for entrepreneurs. And it all has to do with your ego. I’ll discuss that next 😉
Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
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