Why is My Facebook Image Ad Not Getting Results?: Marketing Q&A

Answering entrepreneurs’ most burning marketing questions

Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice

Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you.

Entrepreneur Question:

Can you take a look at my Facebook image ad and give me an idea of how to make it get a better response? I'm not seeing the CTR I hoped for.

Bobby

Expert Answer:

I was able to review your ad with the link you sent, and have a tip.

Since the primary focus of your ad is the image creative, you need to think through how you can optimize this image for *video*.

When your ad placement includes instream and stories, these placements are shown as video clips, which means they are likely shown for 3 seconds max and then disappear. Some of your images aren’t optimized for this … which means your CTR will suffer.

Go back and turn on the “turn into video” feature. That should help your image be more efficient in these video placements, and thereby increase your traffic.

Vicky