PLUS my Marketing Tips for Authors
Jan is sharing two great tips for entrepreneurs:
- Nail your differential
- Build not just an audience but a following of fans
Jan Cavelle is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her including one when she was a single mother, which she built to a multi-million turnover. Jan now writes full time and her book on Scaling a Business from 1-10m titled “Scale for Success” is now out in UK, US, and Australia, published by Bloomsbury.
Plus I’ll be sharing my best tips for book marketing, perfect for first-time authors
Connect with Jan www.jancavelle.co.uk
LinkedIn https://www.linkedin.com/in/jancavelle/
Twitter @jancavelle
00:00 Intro
13:00 Is it okay not to grow? https://www.youtube.com/watch?v=Jmy8Hn9AOe8
25:00 Jan’s two tips – nail your differentiator + creating fans (not just followers)
40:00 Marketing tips for first-time authors
50:00 Why your email list is important https://www.youtube.com/watch?v=e8e_T_H067k
Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.