In addition to posting status updates consistently, there are a few other tips for your postings on Facebook:
- Attach a photo. A status update with a photo included are five times more effective.
- Attach a video. A status update with a video included are ten times more effective.
- Stay away from only including links – those are least effective.
- Use discount or partner offers when available. This is especially good if you don’t have a photo or a video. Links in this type of update are effective.
But again, CONSISTENCY is most important!
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Here is an update with some stats I saw:
Facebook research has shown that posts between 100 and 250 characters — one or two lines of text — get 60% more Likes, comments and shares than ones that are more than 250 characters.
Buddy Media research found a similar trend, determining that posts with 80 characters or less in length have 27% higher engagement rates.
The moral? Like content on Twitter, keep it short and sweet.