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Every entrepreneur knows the importance of SEO when it comes to their website. Many focus on the visible aspects such as titles, content, and image alt text. While these are essential components, some of the most significant SEO improvements can be achieved by technical options such as optimizing server settings and updating entries in the SQL database.
In this quick case study, we’ll explore how these technical adjustments led to a substantial improvement in site performance and user experience. By the end, you’ll understand the benefits of a holistic SEO approach that goes beyond the surface and dives deep into the technical aspects of your website.
One of our clients came to us with a website that had been underperforming since day one of their redesign. When we conducted an initial GTMetrix site speed report, their site rated an F.
Our team began working on a series of backend updates on a staging site so that we could thoroughly test the changes, focusing on issues such as server settings and SQL database optimizations.
These updates aimed to improve site speed, functionality, and overall performance. While functionality alone may not directly impact your SEO rankings, it can contribute to an enhanced user experience, leading to increased time on site and stronger buying signals.
Once we were satisfied with the improvements made on the staging site, we transferred all of those updates that we had tested over to the live site. Running GTMetrix again, the score immediately changed to an A.
These incredible results demonstrate the power of a comprehensive SEO strategy that focuses on both the frontend and backend aspects of your website. Keep in mind your exact results will be as unique as your website and your business.
Our work with this client is ongoing as we continue to fine-tune the site speed and implement other updates, always striving for even better performance and user experience.
As SEO experts, we know that a one-size-fits-all approach is not effective. That’s why we emphasize a holistic strategy that combines content, titles, images, website settings, backend server adjustments, and SQL database optimization. Moreover, we consider your entire online presence and its integration with your overall marketing strategy.
While some of our methods or recommendations may seem unconventional to entrepreneurs who are not SEO experts, we prioritize staying up-to-date with the latest industry trends and best practices. Our commitment to thorough testing ensures that the changes we implement have the desired impact and lead to sustainable results.
At Vicky Wu Marketing, we understand the anticipation for quick results, especially when you’ve been dealing with an underperforming website for some time. However, by focusing on a comprehensive, holistic SEO strategy, we can help you achieve long-term success and growth for your business.
Ready to unlock your website’s full potential and elevate your online presence? Book a free consultation with us today at Vicky Wu’s Free Consultation and discover the difference a professional SEO strategy can make for your business.
Schedule a free consultation to discuss your unique website and the problems that you would like to see fixed.
Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
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