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This entrepreneur interview is with Alana Henry from The Writique and she has some great tips for job seekers and entrepreneurs.
Impassioned by her desire to improve equity in access to career development resources, Alana opened her business with the goal of helping disenfranchised job seekers obtain help to stand out in a competitive market. Equipped with the experience of working with 1000+ professionals, Alana now leads a team of writers who transform bland resumes and LinkedIn profiles into powerful branding materials that help her clients secure interviews and competitive job offers.
You can connect with Alana at
LinkedIn https://www.linkedin.com/in/alanahenry
Email [email protected]
Instagram @thewritique
Twitter @thewritique
Connect with us at https://vickywu.us/blog for more marketing strategy and tips
00:16 Impassioned
00:40 Transform bland resumes and LinkedIn profiles into branding materiasl
01:00 A resume is marketing yourself, your resume shouldn’t be a “career obituary”
01:30 How her business started as a side hustle
01:45 Working as an English teacher, she decided to stay home with her first child
02:00 Chose to try some writing and editing services to keep her brain active and make some extra money
02:30 How requests turned into a niche
03:05 How she was able to grow
03:30 Alana’s initial marketing challenges – lack of capital
04:40 What she did instead of buying advertising
04:15 Bootstrapping your business
05:00 One of the things she didn’t know – how much of the budget should you allocate to marketing?
05:45 Turning point for her business growth – the point when you transform from a side hustle to a real business
06:30 The importance of automated processes by using a CRM
06:40 One of the things I look for in a CRM
07:00 Why a website is SO critical for any size business, and the bad advice I hear about whether you need one
08:00 The impact of the pandemic on her business – people needing help to get back into the workforce
09:20 An interesting thing I’ve found from the entrepreneur interviews I’ve done since Covid hit
10:45 Biggest marketing issue as they grow – how to have a focused marketing effort outside of paid advertising when you can’t network in person
11:50 Two tips – what Alana wishes someone had told her about being an entrepreneur
13:15 Great insight – _________ is _________
13:45 I get two kinds of clients
14:15 The most important question I ask my clients about their website
14:45 The problems my prospective clients have run into outsourcing their website
15:30 The value of your time shouldn’t be spent here
16:45 Alana’s Tip #1 – the importance of networking
18:40 Knowing your goal
20:15 Giving yourself grace
20:34 The average job search is ________ months long
21:15 The long-term benefits of networking
22:15 If all you can do right now is one thing …
22:50 How long it takes for your business to be profitable
23:30 The snowball effect – why people become an entrepreneur
24:10 SEO – there’s a lot of information, conflicting information – what’s critical?
24:55 One of the worst things you can do for SEO
25:20 All that SEO work now getting you penalized?
25:40 Google penalty and your website doesn’t show in search at all
26:30 Problems at least two clients came to me with when their website didn’t appear in search results
28:30 One of the best things you can do for SEO
30:00 Some of Google’s newest SEO focuses
32:30 How to connect with Alana
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