Podcast: Your Marketing Department: Interview with Entrepreneur Elle Monus

Elle Monus, Co-Founder of True Image Group. Elle builds businesses and specializes in branding and scaling high-growth startups. Her passion for style and branding started when she had the opportunity to build out the Styling function of a popular clothing subscription box. She how to balance a professional presence and femme fashion in order to wow inside and out of the conference room.

Find out more about True Image Group at https://www.facebook.com/trueimagegroup or https://trueimagegroup.com

Follow us to receive the latest marketing news, or visit our website at https://vickywu.us/blog

Here’s some highlights from the interview:
1:40 styling who you are and where you want to be in life
2:15 what got Elle started in this business
3:45 why style needs to also be about your personality and lifestlye
5:40 their six-week course that covers style pain points
6:20 marketing issues when they first started and what questions they asked themselves
7:00 until you have knowledge of what you need to be doing before you can determine the budget
8:30 why businesses need to focus on
9:02 what she wishes someone had told her before becoming an entrepreneur
12:12 how their styling service happens
16:32 her favorite client
18:33 local or virtual services
19:42 how to reach True Image Group
20:28 some of the largest lessons I learned at my last marketing job
21:00 rebranding to no longer be viewed as a small mom and pop shop
22:00 my thought process when considering one of our possible marketing strategies
23:13 becoming official partner of the Dallas Cowboys
24:03 the marketing commitment involved
24:50 considering the philosophy of both organizations before the partnership
26:00 organizational skills and needs
26:49 does the brand need to reflect who the client is, or itself, or a blend of both?

Leave a Reply

This website uses cookies to ensure you get the best experience on our website. By continuing to use the website, you agree to our use of cookies. We do not share or sell your information. More info

New Release!

Pivot to Success:

Transforming Marketing Missteps into Milestones