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You’re an entrepreneur with a vision. You’re passionate about your business and ready to make waves in your industry. But wait—have you mapped out your marketing strategy? If not, you’re setting yourself up for a challenging journey. According to Harvard Business Review, entrepreneurs who write formal business and marketing plans are 16% more likely to achieve viability than those who don’t.
Planning isn’t just a buzzword; it’s a necessity.
It’s the backbone of any successful venture, providing a roadmap that guides your business decisions.
But let’s get real—sometimes, planning feels like a chore. You might think you can wing it, especially if you’re running a smaller operation.
However, the statistics beg to differ.
Business planning can help companies grow 30 percent faster.
Ignoring the need for a marketing plan isn’t just a rookie mistake; it’s a risky business decision. Without a plan, you’re essentially sailing a ship without a compass.
Only 78.5% of small businesses survive their first year.
If you’re still on the fence about the importance of planning, consider this: businesses that plan and review their results regularly grow 30 percent faster.
A well-executed marketing plan isn’t just a document; it’s a strategic tool that can propel your business to new heights.
Even seasoned entrepreneurs can stumble when it comes to crafting a marketing plan. Here are some pitfalls to avoid:
This is the cardinal sin of business. Without a plan, you’re essentially gambling with your business’s future.
It’s crucial to set KPIs that align with your business goals. Without them, you’re shooting in the dark.
Your past campaigns are a treasure trove of insights. Don’t ignore them; learn from them.
While going through the planning process in itself is a good activity, creating a plan that actually gets implemented is what truly sets a business up for success. A plan that simply sits on the shelf – usually because it’s too awkward to implement – does not do a business good.
Depending on the study, only 3% to 30% of companies successfully execute their strategies and integrate their plans into daily operations, according to Forbes.
Lack of planning doesn’t just affect your business; it affects you.
The stress and uncertainty of navigating without a roadmap can take a toll on your mental, emotional, and even physical health.
But here’s the good news: there’s a fix, and it’s planning, such as our Strategic Edge Marketing Plan. This service is designed to alleviate your stress and set you on a path to success.
You don’t have to go it alone. My team and I specialize in helping businesses like yours create actionable, effective marketing plans.
The Strategic Edge Marketing Plan is not just another document; it’s a strategy that you will actually use, unlike those formal plans often required for funding that end up collecting dust.
Having a business plan doubles your chances of success.
Ready to take the next step?
Sign up for the Strategic Edge Marketing Plan and give your business the edge it deserves.
Yes, statistics and real-world examples show that planning is crucial for business success.
It’s a plan you’ll actually use, tailored to your unique business needs.
While a generic plan is better than having no plan at all, it’s not tailored to your unique business needs. These one-size-fits-all plans lack the expert insights that can truly drive your business forward. You’ll miss out on the strategic edge that a customized plan can offer.
If your previous attempts at planning didn’t yield results, it’s likely because the plan wasn’t aligned with your specific goals and metrics. The Strategic Edge Marketing Plan is customized to your business, ensuring that you’re not just planning, but planning effectively.
That’s exactly why you need a plan—to alleviate that sense of overwhelm. A well-crafted marketing plan streamlines your efforts, helping you focus on what truly matters. And with the Strategic Edge Marketing Plan, we do the heavy lifting for you.
You don’t have to be. That’s what we’re here for. The Strategic Edge Marketing Plan is designed by marketing experts to ensure that you’re on the right track. You can focus on your zone of genius while we handle the marketing strategy.
Ready to Transform Your Business?
Stop navigating the murky waters of marketing without a plan. Elevate your business with a strategy designed for success.
Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
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