Marketing Myth: It Worked for Someone Else, So It Will Work for Me Too

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marketing myth it worked for this other company so it will work for me

Bringing you another marketing mythbuster! This myth lures you into thinking because a marketing strategy worked for this other company or this coach, that it will work for me, too! Let me explain why that is not always (or even very often) the case. There are many different factors that play into any company, any marketing campaign, any marketing strategy, and you have to understand all of those and how they impact your specific circumstances. What I see too often – and I’ve discussed this […]

How to Craft a Media Strategy That Attracts Young Consumers

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If your target market is primarily young consumers, you should tailor your media strategy specifically to their unique needs. In fact, this target market behaves differently than their older counterparts, so you won’t be able to use a one-size-fits-all approach and still have success. Here are some tips to craft a successful media strategy for your young consumers. Emphasize Your Values The young customers of our modern era are searching for value-driven companies. These young consumers pay close attention to the values of the companies […]

Entrepreneur Interview: Sarah Lyons, Associate Broker and Top Real Estate Agent

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marketing interview top real estate agent

Today’s Entrepreneur Interview is with Sarah Lyons who is sharing some of her #realestate wisdom and how she has grown her business so far, so fast. I’ve enjoyed watching her business grow from a brand-new real estate agent who had just received her license, to one of the top agents in the entire state of Texas! Sarah is the #1 CENTURY 21 Judge Fite Agent, and the #61 individual agent in Texas (not brokerage specific). She is a National Association of REALTORS 30 under 30 honoree, and has […]

Social Media Marketing Strategies that Create a Positive Impression

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social media marketing strategies that create a positive impression

If you have a business, then you know how important social media marketing is. If your business is visible on social media, then you will get more customers because of how much social media is used. But social media marketing isn’t as simple as posting on your business’s Facebook page once a month. Here are three strategies to help you create a positive impression with customers using social media marketing. Be Responsive Whenever you get a response, whether a comment on your website, or a […]