Entrepreneur Interview: Sarah Lyons, Associate Broker and Top Real Estate Agent

Today’s Entrepreneur Interview is with Sarah Lyons who is sharing some of her #realestate wisdom and how she has grown her business so far, so fast. I’ve enjoyed watching her business grow from a brand-new real estate agent who had just received her license, to one of the top agents in the entire state of Texas!

Sarah is the #1 CENTURY 21 Judge Fite Agent, and the #61 individual agent in Texas (not brokerage specific). She is a National Association of REALTORS 30 under 30 honoree, and has closed over 350 transactions. She’s also a busy mom of 2 sons, ages 10 and 8, and knows a thing or two about work/life balance.

You can connect with Sarah here:
Cell/text: 817-675-6006
Email: [email protected]
Website: https://www.sarahlyonsrealestate.com/

00:20 Introducing Sarah Lyons, Association Broker, NAR 30 Under 30, Over 350 transactions
01:27 How a new family plan and a Groupon got Sarah started
02:50 How much different Sarah’s goals were when she started versus now
04:00 beyond putting goals in writing, this is how Sarah does goals
05:17 Marketing strategy, how you don’t know what you don’t know
05:38 How Sarah gets most of her clients
06:23 how you have to work when you don’t have anything to fall back on
06:50 how Sarah got her first client
07:27 she didn’t know what to do when she got her first appointment
08:00 why you don’t have to wait until everything is perfect
08:40 it’s about authenticity
09:20 how her marketing has pivoted after growth and with Covid-19
10:50 how she has been working remotely with buyers
11:35 putting “top agent” into perspective
12:35 how Sarah ranks in Texas against all the other agents in the state across all real estate companies
13:21 how her listing marketing has changed with the pandemic
14:05 what Sarah wishes someone had told her about business before she started
15:00 the importance of family time and a couple ways Sarah’s family makes this time
15:38 when Sarah doesn’t say I’m sorry
17:00 even a top agent can take a long vacation if you do this
18:00 her husband is her accountability partner by doing this
18:36 Sarah’s favorite tip to simplify your life and some of her favorite apps
20:30 marketing automation and how technology can make your life easier
21:32 when it comes to social media, do you feel Facebook is still the best platform?
22:00 what I noticed on the engagement rate on some Facebook pages with huge followings
22:50 choosing which social media platform to use depends on THIS
23:10 two types of marketing I recommend entrepreneurs focus on
23:35 the bad thing that happened to one of my own Facebook pages
24:11 the current opportunity available on Facebook
24:36 what you’re going to have to do to reach your customers on Facebook
25:05 this tip is good on any social media platform
25:28 does a real estate agent need this marketing strategy?
27:01 how can we best maximize Google for marketing without spending a lot of money?
27:45 some of the things you can do on Google My Business to market your business
29:00 one way Sarah used her Google My Business and something she checks regularly
30:17 why I recommend Sarah and how she can help you
30:45 how you can get in touch with Sarah
31:05 why Sarah refers clients to us for marketing

#entrepreneur #business #marketing #digitalmarketing #realestate #interview #success

Vicky Wu

Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.