Entrepreneur Interview: Sarah Lyons, Associate Broker and Top Real Estate Agent

Today’s Entrepreneur Interview is with Sarah Lyons who is sharing some of her #realestate wisdom and how she has grown her business so far, so fast. I’ve enjoyed watching her business grow from a brand-new real estate agent who had just received her license, to one of the top agents in the entire state of Texas!

Sarah is the #1 CENTURY 21 Judge Fite Agent, and the #61 individual agent in Texas (not brokerage specific). She is a National Association of REALTORS 30 under 30 honoree, and has closed over 350 transactions. She’s also a busy mom of 2 sons, ages 10 and 8, and knows a thing or two about work/life balance.

You can connect with Sarah here:
Cell/text: 817-675-6006
Email: [email protected]
Website: https://www.sarahlyonsrealestate.com/

00:20 Introducing Sarah Lyons, Association Broker, NAR 30 Under 30, Over 350 transactions
01:27 How a new family plan and a Groupon got Sarah started
02:50 How much different Sarah’s goals were when she started versus now
04:00 beyond putting goals in writing, this is how Sarah does goals
05:17 Marketing strategy, how you don’t know what you don’t know
05:38 How Sarah gets most of her clients
06:23 how you have to work when you don’t have anything to fall back on
06:50 how Sarah got her first client
07:27 she didn’t know what to do when she got her first appointment
08:00 why you don’t have to wait until everything is perfect
08:40 it’s about authenticity
09:20 how her marketing has pivoted after growth and with Covid-19
10:50 how she has been working remotely with buyers
11:35 putting “top agent” into perspective
12:35 how Sarah ranks in Texas against all the other agents in the state across all real estate companies
13:21 how her listing marketing has changed with the pandemic
14:05 what Sarah wishes someone had told her about business before she started
15:00 the importance of family time and a couple ways Sarah’s family makes this time
15:38 when Sarah doesn’t say I’m sorry
17:00 even a top agent can take a long vacation if you do this
18:00 her husband is her accountability partner by doing this
18:36 Sarah’s favorite tip to simplify your life and some of her favorite apps
20:30 marketing automation and how technology can make your life easier
21:32 when it comes to social media, do you feel Facebook is still the best platform?
22:00 what I noticed on the engagement rate on some Facebook pages with huge followings
22:50 choosing which social media platform to use depends on THIS
23:10 two types of marketing I recommend entrepreneurs focus on
23:35 the bad thing that happened to one of my own Facebook pages
24:11 the current opportunity available on Facebook
24:36 what you’re going to have to do to reach your customers on Facebook
25:05 this tip is good on any social media platform
25:28 does a real estate agent need this marketing strategy?
27:01 how can we best maximize Google for marketing without spending a lot of money?
27:45 some of the things you can do on Google My Business to market your business
29:00 one way Sarah used her Google My Business and something she checks regularly
30:17 why I recommend Sarah and how she can help you
30:45 how you can get in touch with Sarah
31:05 why Sarah refers clients to us for marketing