As an entrepreneur, you’re a master of your craft. Your passion, expertise, and unique vision are the driving forces behind your business. But as your business grows, so does the list of responsibilities … the physical load, the mental load. One area that often becomes overwhelming is marketing, because a lot of CEOs reach a point where the extent of marketing they need outpaces their knowledge, their time, or both. This is where the concept of a Fractional CMO comes into play.
A Fractional Chief Marketing Officer (CMO) is a professional who offers their expertise on a part-time or contract basis. They bring a wealth of experience and knowledge to your business, without the full-time commitment or cost. This allows you to focus on what you do best – running your business – while they handle the strategic marketing leadership.
The biggest benefit of a Fractional CMO?
Freeing up some of your physical and mental load, and most importantly freeing up some of your time to focus on your Zone of Genius, or on the more important things in life -- like family and friends.
Benefits of Outsourcing Your Marketing Leadership to Vicky Wu Marketing
I understand the unique challenges and opportunities faced by entrepreneurs. I’ve helped tens of thousands of entrepreneurs over the past 25 years, clearing away the clutter and focusing on what is proven to work.
Our approach is not about what marketing is right for others, but what’s right for you. We use tried, tested, and true marketing strategies, focusing on a holistic marketing strategy that drives conversions. We help you put the right things first, setting you up now for future growth.
Our experience with huge corporations means we know how it’s done, and we offer that knowledge to you at a rate accessible to entrepreneur budgets. We understand the importance of getting your branding and voice right quickly to hone your efforts.
Many of our clients have said they didn’t even know what was possible with their marketing until they started working with us. We always keep an eye on their budget and make recommendations that work for their needs within their limits.
As an entrepreneur, your zone of genius is where you should focus your efforts. Marketing, while crucial, may not fall into that zone.
Beyond even where you need to focus in your business is the fact that most of us also want to free up time and mental load to focus on other areas of life – spending time with family and friends. By outsourcing your marketing leadership to a Fractional CMO, you can leverage their expertise while using released time to focus on what you do best and on what you want to do.
At Vicky Wu Marketing, we understand the unique needs of entrepreneurs and offer tailored, effective marketing strategies that drive growth. Whether you’re just starting out or looking to take your business to the next level, we’re here to help.
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Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
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