Meet Them Where They’re At: How Your Business Can Better Reach Your Customer

At the end of the day, if you want to reach your customers, there is a simple truth: You have to go where they are. This is not as easy as it may sound, as you have to know a few critical pieces of information: Who your customers are, where they are, and how you can find them. However, there is good news: If you put in the leg work, you can unquestionably connect with your customers. Here’s how.

Text Messaging

With a majority of people using mobile phones, texting is the easiest way to reach your target audience. Most people will automatically look at a text when it comes in, as a text implies a social message from a friend. When it comes to texting, you have to make sure that you are adhering to all local laws, as there are some restrictions about who you can and cannot text.

You also want to make sure that the message in the text—and the links you use—are appropriately targeted. Failure to take these critical steps will result in your texts being ignored and you wasting time and money.

Social Media

Social media remains incredibly popular. The only thing that seems to change is which social networks people use. This is where it is vitally important that you know who your customers are and the best way that you can reach your customer. Different groups of people prefer different social media platforms, so it’s important to know which platforms your target audience uses.

The great thing about social media platforms is that they often have many built-in tools that help you to access data about who is engaging with your content. This can help you to fine-tine the demographics of your target audience. Social media platforms also allow you to target your advertising to this specific audience very easily.

Email Marketing

Email marketing is an incredibly popular and remains one of the most cost-effective marketing strategies to reach your customers, and high-quality newsletters can often be an extremely successful way of reaching someone. The challenge is that you have to get an email address and obtain permission to market to them. However, if you do this, you know that the customer is interested in learning more about what you have to say, and the marketing battle is already halfway won.

From there, your biggest responsibility is to make sure that you create high-quality content that is not overly sale-oriented.

At the end of the day, there’s a relatively fundamental truth in marketing: You have to actually go to where your customers are if you expect them to come to you. It is important that you use the right channels if you are trying to target your customers. The good news is that odds are good that your customers can be reached using any one of the three services above.

We can provide you with a quality marketing plan that helps you to ensure that you are getting your message out to the right people. Contact us to schedule a free strategy session!