Amazing Tips And Marketing Strategies For Increasing Your Online Presence

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online presence

A company’s online presence is becoming more and more important as our daily lives are driven by technology. It’s essential that companies are doing whatever they can to increase web traffic, and this typically means developing some kind of digital marketing campaign. We’re going to talk about the essentials of digital marketing in this article, equipping you with the knowledge you need to start laying the foundations of your online presence. Let’s get started. How to Build Your Online Presence Before we get into the […]

3 Marketing Campaigns That Changed the World

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successful marketing campaign

Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society.  Diamonds Are Forever The modern-day diamond engagement ring ideal came about due to one of the most successful advertising campaigns of the 20th century. During the 1930s, the gemstone market was drastically declining […]

Just because it’s online doesn’t mean you can use it …

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Do you know how to protect you and your company from claims of copyright violations? Just because it’s online doesn’t mean you can use it … The article in the link above is a good reminder of a few things: Just because you find a photograph or graphic online (or an article or song or video) doesn’t mean you have the right to use it. Search Google images for a topic, you will find thousands upon thousands of images … almost NONE of which you are […]

We’ve talked about scheduling Facebook, scheduling blog posts, but did you know…

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You can schedule GMail emails! I use GMail almost exclusively for my personal and dance use.  But I never searched to see if there is a way to schedule emails to send later (almost like a drip campaign).  If you’re read other posts, you know I like to pre-schedule often, to make best use of my time. But I did this weekend, and found it! If you use Firefox or Chrome (and Chrome is my preferred browser), you can install

Quick Tips for the WordPress Oxygen Theme

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I love the Oxygen theme for WordPress, but parts of it can be confusing.  I recently moved my site hosting from wordpress.com to self-hosting wordpress.org, and suddenly I found my Oxygen theme not working! Good news is, it just needs a few tweaks.  Since I figured most of it out (I think), I’m posting tips here:

How to quickly optimize photo brightness

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Why you want to optimize your photos: Almost always when you are taking photos of the interior of a home (such as for real estate listings), you have windows in the background.  This means natural light, which is much brighter than anything inside the room, unless the lighting is magnificent (and most people’s homes aren’t set up with photography studio-quality lighting). What this does is cause your digital camera to pay attention to the brightest spots (the windows), and make sure everything else that sn’t […]

How do I deal with people causing problems on my Facebook page?

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I recently offered advice to someone needing help with a person who was causing big problems on their Facebook business page.  Their page has over 6,000 likes, but they were worried that they would have to shut it down due to these couple of people (who had caused problems at their physical location the weekend before to the point that the sheriff was called and they were removed from the property.)  They had turned off ability for anyone to comment on the page, but that […]