Meet Them Where They’re At: How Your Business Can Better Reach Your Customer

Posted on
reach your customer

At the end of the day, if you want to reach your customers, there is a simple truth: You have to go where they are. This is not as easy as it may sound, as you have to know a few critical pieces of information: Who your customers are, where they are, and how you can find them. However, there is good news: If you put in the leg work, you can unquestionably connect with your customers. Here’s how. Text Messaging With a majority of […]

What Are Some of the Most Cost Effective Marketing Strategies?

Posted on
cost effective marketing strategies

When it comes to marketing your company and its services, it is important to find the right balance between cost and the results. The goal of any marketing strategy is to maximize your return of investment so that you can grow your bottom line. Here are three of the most cost-effective marketing strategies to consider employing. Email Marketing There is no more cost-effective marketing strategy than email marketing. The key to a successful email marketing plan is a good list. By targeting the right people, […]

Customer Acquisition Using Simple Advertising and Marketing Strategies

Posted on
marketing strategy

If you ask any business leader what the most important thing for them is, you are likely to hear two words: customer acquisition. There is no doubt, without customers, there is no business. This is why some of the most established companies in the world invest so much time and effort in capturing customers. However, pouring millions of dollars into this type of effort might not be the most feasible for a small business. Therefore, the following list includes some of the best strategies to […]

Amazing Tips And Marketing Strategies For Increasing Your Online Presence

Posted on
online presence

A company’s online presence is becoming more and more important as our daily lives are driven by technology. It’s essential that companies are doing whatever they can to increase web traffic, and this typically means developing some kind of digital marketing campaign. We’re going to talk about the essentials of digital marketing in this article, equipping you with the knowledge you need to start laying the foundations of your online presence. Let’s get started. How to Build Your Online Presence Before we get into the […]

3 Marketing Campaigns That Changed the World

Posted on
successful marketing campaign

Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society.  Diamonds Are Forever The modern-day diamond engagement ring ideal came about due to one of the most successful advertising campaigns of the 20th century. During the 1930s, the gemstone market was drastically declining […]

Just because it’s online doesn’t mean you can use it …

Posted on

Do you know how to protect you and your company from claims of copyright violations? Just because it’s online doesn’t mean you can use it … The article in the link above is a good reminder of a few things: Just because you find a photograph or graphic online (or an article or song or video) doesn’t mean you have the right to use it. Search Google images for a topic, you will find thousands upon thousands of images … almost NONE of which you are […]

We’ve talked about scheduling Facebook, scheduling blog posts, but did you know…

Posted on

You can schedule GMail emails! I use GMail almost exclusively for my personal and dance use.  But I never searched to see if there is a way to schedule emails to send later (almost like a drip campaign).  If you’re read other posts, you know I like to pre-schedule often, to make best use of my time. But I did this weekend, and found it! If you use Firefox or Chrome (and Chrome is my preferred browser), you can install