successful marketing campaign

3 Marketing Campaigns That Changed the World

Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society.  Diamonds Are Forever[…]

How to use Microsoft Word mailmerge to send personalized messages through Outlook [VIDEO]

Did you know that with the newer version of Microsoft Office, you can use the Microsoft Word email feature in conjunction with Microsoft Outlook to send out personalized email messages to people either in an Outlook distribution group, or from an Excel spreadsheet!

Check this quick how-to video:  […]

We’ve talked about scheduling Facebook, scheduling blog posts, but did you know…

You can schedule GMail emails!

I use GMail almost exclusively for my personal and dance use.  But I never searched to see if there is a way to schedule emails to send later (almost like a drip campaign).  If you’re read other posts, you know I like to pre-schedule often, to make best use of my time.

But I did this weekend, and found it!

If you use Firefox or Chrome (and Chrome is my preferred browser), you can install […]

How to quickly optimize photo brightness

Why you want to optimize your photos:

Almost always when you are taking photos of the interior of a home (such as for real estate listings), you have windows in the background.  This means natural light, which is much brighter than anything inside the room, unless the lighting is magnificent (and most people’s homes aren’t set up with photography studio-quality lighting).

What this does is cause your digital camera to pay attention to the brightest spots (the windows), and make sure everything else that sn’t as bright […]

How do I deal with people causing problems on my Facebook page?

I recently offered advice to someone needing help with a person who was causing big problems on their Facebook business page.  Their page has over 6,000 likes, but they were worried that they would have to shut it down due to these couple of people (who had caused problems at their physical location the weekend before to the point that the sheriff was called and they were removed from the property.)  They had turned off ability for anyone to comment on the page, but that isn’t really what you want in social media.

Here is the advice I gave: […]

How to use Shareaholic to help distribute your articles

I wanted to provide a bit more of a step-by-step of how to use Shareaholic to help distribute your website articles or information in social media outlets.

First, you would want to download the browser extension from the Shareaholic website.  After you get that installed, you will have a green icon on your toolbar in Google Chrome, shown below… […]

Let Technology & Social Media Work for You – Social Media Marketing Plan

[Includes download link for my social media marketing PLANNING CALENDAR] Here’s exactly how I develop my online and social media marketing plan – and you can learn my system free! If you’re like most people, you don’t have time to sit down every day and think of a blog post, or a tweet, or a Facebook[…]