Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society. Diamonds Are Forever[…]
Do you know how to protect you and your company from claims of copyright violations? Just because it’s online doesn’t mean you can use it … The article in the link above is a good reminder of a few things: Just because you find a photograph or graphic online (or an article or song or[…]
Did you know that with the newer version of Microsoft Office, you can use the Microsoft Word email feature in conjunction with Microsoft Outlook to send out personalized email messages to people either in an Outlook distribution group, or from an Excel spreadsheet!
Check this quick how-to video: […]
You can schedule GMail emails!
I use GMail almost exclusively for my personal and dance use. But I never searched to see if there is a way to schedule emails to send later (almost like a drip campaign). If you’re read other posts, you know I like to pre-schedule often, to make best use of my time.
But I did this weekend, and found it!
If you use Firefox or Chrome (and Chrome is my preferred browser), you can install […]
I love the Oxygen theme for WordPress, but parts of it can be confusing. I recently moved my site hosting from wordpress.com to self-hosting wordpress.org, and suddenly I found my Oxygen theme not working!
Good news is, it just needs a few tweaks. Since I figured most of it out (I think), I’m posting tips here: […]
Why you want to optimize your photos:
Almost always when you are taking photos of the interior of a home (such as for real estate listings), you have windows in the background. This means natural light, which is much brighter than anything inside the room, unless the lighting is magnificent (and most people’s homes aren’t set up with photography studio-quality lighting).
What this does is cause your digital camera to pay attention to the brightest spots (the windows), and make sure everything else that sn’t as bright […]
I recently offered advice to someone needing help with a person who was causing big problems on their Facebook business page. Their page has over 6,000 likes, but they were worried that they would have to shut it down due to these couple of people (who had caused problems at their physical location the weekend before to the point that the sheriff was called and they were removed from the property.) They had turned off ability for anyone to comment on the page, but that isn’t really what you want in social media.
Here is the advice I gave: […]
Finally! A Facebook upgrade that was worth waiting for. Facebook business pages can now schedule posts to appear in the future. Posts can be scheduled up to six months in advance at 15-minute intervals. On the business page, when you are making a post, there is a tiny clock under the post. Click it,[…]
I wanted to provide a bit more of a step-by-step of how to use Shareaholic to help distribute your website articles or information in social media outlets.
First, you would want to download the browser extension from the Shareaholic website. After you get that installed, you will have a green icon on your toolbar in Google Chrome, shown below… […]
[Includes download link for my social media marketing PLANNING CALENDAR] Here’s exactly how I develop my online and social media marketing plan – and you can learn my system free! If you’re like most people, you don’t have time to sit down every day and think of a blog post, or a tweet, or a Facebook[…]
Share your own stuff! Why aren’t you sharing it? If you don’t, why should anyone else? Why are you waiting on them? If you use WordPress for your website or blog, there is a VERY easy way to do this. Go to your dashboard, click on Settings at the bottom of the menu, and choose[…]
Most mornings when I drive to work, I listen to Gene and Julie (and the other Julie, who I used to think was named Jaleta Hardy … but that’s another funny story) on 103.7 Lite FM in DFW. Every now and then I hear them talk about various businesses or services they have used –[…]