As an entrepreneur of a growing business, developing leadership skills is essential for success. Learn why investing in leadership development is crucial to building a strong, cohesive team and creating a competitive advantage for your business.
Are you committing either of the two most common brand marketing mistakes that I see entrepreneurs make? As an entrepreneur or CEO, your primary focus is on growing your business and achieving your revenue goals. While you may have a general idea of what branding is and why it’s important (I hope!), developing an effective branding strategy requires more than just a basic understanding. This is where hiring a marketing professional with experience comes into
As an entrepreneur, negotiation skills are essential to achieving success and growing your business. Once you are on track to grow your business to a million-dollar or multi-million-dollar business, you will find that you need to negotiate more often, and in more, and different circumstances. One of the most common negotiation opportunities that we encounter as an entrepreneur will be negotiating compensation packages with our team (staff and freelancers). Both sides need to approach this
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: Sometimes
Headings are an essential part of a website’s design. They communicate the purpose and main points of your content in a quick, easy to read format. However, when it comes to SEO, heading tags play a very specific role. One big error we see is website DIYers using heading tags for design instead of hierarchy – and that will negatively impact your SEO. I’m going to explain the difference, and why this is the mistake.
The Client A pioneering SaaS company offering a specialized software solution for divorcing couples to create their court filings, with some unique and interesting differentiators from other available services. Despite significant traffic driven by the CEO’s TikTok presence related to a divorce-themed podcast, the company struggled with converting visitors into users. The Challenge The startup faced multiple hurdles: Conversion Rate Dilemma: High traffic volumes from TikTok did not translate into user sign-ups, highlighting a disconnect
Entrepreneur Question: I’ve always heard that guest blogging helps with SEO. I’ve had a few strangers email me about writing a blog post on my website – is that really helpful to both of our businesses? Megan Answering your marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global
As an entrepreneur, your brand is one of the most important assets you have. It’s what sets you apart from your competitors and helps customers to understand what your business is all about. But before you can create a successful brand, you need to take the time to determine what makes your business unique. The first step in determining your branding is to conduct a thorough analysis of your business and its strengths. Take the
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