Let’s talk Succession – the HBO series. Warning there may be a couple of spoilers ahead if you watch the show, but what I really want to talk about is your exit plan with your own business. But first, the show. I’m a bit obsessed, and last week’s episode was extremely sad, made me think about my own father’s passing last year. Of course, his looked nothing like Logan Roy dying, and we didn’t have
As an entrepreneur of a small business, you know that marketing can make or break your success. To make the most of your marketing efforts, it’s important to use data to inform your decisions. In this article, we’ll discuss what data you should track, what tools you should use, and how you can use that data to improve your marketing. The great news is that tracking data is probably easier than you may think. It
Every entrepreneur knows the importance of SEO when it comes to their website. Many focus on the visible aspects such as titles, content, and image alt text. While these are essential components, some of the most significant SEO improvements can be achieved by technical options such as optimizing server settings and updating entries in the SQL database. In this quick case study, we’ll explore how these technical adjustments led to a substantial improvement in site
As a small to medium-sized business owner with ambitious goals, such as reaching seven-figure years and beyond, you’re likely faced with numerous decisions daily. One of the most critical choices you’ll make is selecting the right marketing professional to handle your branding, strategy, and projects. With countless marketers claiming expertise, it’s essential to choose a professional with a solid business acumen combined with a deep understanding of the overall functions of marketing. But how do
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: With
Cultivate Success by Streamlining Onboarding for Customers and Employees As an entrepreneur with aspirations of growing your business into a million-dollar enterprise and beyond, it’s crucial to recognize the importance of a robust onboarding process for both your customers and employees. With the right onboarding strategy, you’ll be able to provide a seamless and enjoyable experience for everyone involved, fostering lasting relationships and setting the stage for long-term success. This article will explore the importance
Entrepreneurs understand the importance of branding and how it can make or break a business. A strong brand identity can set you apart from the competition, establish trust with customers, and ultimately drive sales. As a marketing expert and branding strategist, I have seen countless attempts at creating compelling brand videos, but few have impressed me as much as Naadam’s ad from a couple of years ago. This video is a masterclass in visual storytelling –
Striking the Right Website Design Balance for Conversion Success For entrepreneurs looking to grow their business to a million dollar year, multi-million, and even a billion-dollar-business, understanding the impact of website design on conversions is crucial. It’s a common misconception that fancy design automatically translates to higher conversion rates. In reality, the key to turning visitors into buyers lies in striking the right balance between aesthetics and functionality. There are a few things that I
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