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The Role of Public Relations in Your Marketing Mix

Holistic Marketing: The Role of Public Relations in Your Marketing Mix

It’s SO easy to get lost in the myriad of marketing strategies and tactics that promise to elevate your business. But what if there was a way to approach marketing that considers every aspect of your business, ensuring that all elements work together in harmony? This is where holistic marketing comes into play, and within this broad strategy, the role of Public Relations (PR) is often underestimated. In this article, you’ll discover how PR fits

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What is one piece of advice you would give to someone starting a business?

What is advice you would give to someone starting a business? | Marketing Q&A

Entrepreneur Question What is one piece of advice you would give to someone starting a business? Debbie Expert Answer So, so, so, so many pieces of advice because starting a business – and then sustaining a business – is complicated! But you asked for one, so I’ll go with the most important one. Over the decades for helping – and running – businesses, I found this basic information, which I first learned while obtaining my

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Why Every Entrepreneur Needs a Marketing Plan

The Blueprint for Success and How to Avoid Common Pitfalls You’re an entrepreneur with a vision. You’re passionate about your business and ready to make waves in your industry. But wait—have you mapped out your marketing strategy? If not, you’re setting yourself up for a challenging journey. According to Harvard Business Review, entrepreneurs who write formal business and marketing plans are 16% more likely to achieve viability than those who don’t. The Undeniable Power of

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Exploring the Potential of Virtual Reality

Video Marketing: Exploring the Potential of Virtual Reality

In today’s digital age, video marketing has become an essential tool for businesses to connect with their audience. From social media clips to full-fledged commercials, videos are everywhere, and their impact is undeniable. Live video, in particular, offers a unique opportunity for real-time engagement, allowing businesses to interact directly with their audience and foster a sense of community. But what if there was a way to take video marketing to the next level? Enter virtual reality

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segmenting email to maximize conversions

How to Segment Your Email List for Maximum Engagement and Conversions

Staying ahead of the curve in your email marketing means understanding your audience and delivering content that resonates with them. One of the most potent tools in your arsenal is email marketing, and the secret to its success lies in effective segmentation. By segmenting your email list, you can create personalized experiences that not only engage your audience but also drive conversions. This article will guide you through the best practices for segmenting your email

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Top 10 Email Marketing Mistakes to Avoid

Top 10 Email Marketing Mistakes to Avoid

Email marketing is a powerful marketing tool in the arsenal of entrepreneurs, but it’s not without its pitfalls. When executed correctly, it can drive conversions, increase revenue, and foster a loyal customer base. However, even a minor mistake can lead to lost opportunities and a tarnished reputation. In this guide, you’ll discover the top 10 email marketing mistakes to avoid, ensuring that your campaigns resonate with your audience and contribute positively to your business growth.

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is there an easy explanation of seo

Is there an easy explanation of SEO? | Marketing Q&A

Entrepreneur Question: Silly Question… Is there an easy explanation of SEO? I have watched videos, read about it and I seriously just don’t understand it yet, want to use it for my podcast. Any easy explanations out there? Lauren Expert Answer: There are no silly questions! As someone who has done SEO for a really, really, really long time, my biggest advice is don’t think of SEO. Especially in your case, where you’re doing it

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The Art of Crafting Effective Call-to-Actions

Email Marketing: The Art of Crafting Effective Call-to-Actions

Email marketing is a powerful tool in the arsenal of any business, but its success often hinges on one crucial element: the call-to-action (CTA). Crafting an effective CTA is an art form that requires understanding, creativity, and a keen sense of what resonates with your audience. Email marketing remains a cornerstone in the digital marketing landscape, and at the heart of every successful email campaign lies the call-to-action (CTA). It’s the bridge that connects your

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Pivot to Success:

Transforming Marketing Missteps into Milestones