Blog - Page 3 of 60 - Vicky Wu Marketing Agency

Case Study: Transforming Business Through Effective Branding

Effective branding goes beyond logos; it’s about building a cohesive identity that reflects your business’s core values and resonates deeply with your target audience. This case study highlights the transformative power of strategic branding, emphasizing the importance of starting with foundational elements like company culture, unique selling propositions, and brand storytelling. By aligning these aspects, a brand can shift market perceptions and drive significant business growth, even when operating within constraints, as demonstrated by a successful rebranding effort for a multi-billion dollar corporation.

I Only Thought I Was Well Prepared: Disaster Preparedness for Small Businesses and Solopreneurs

When running a small business or working as a solopreneur, disaster preparedness is crucial yet often overlooked. And as I found out, even when you think you’re prepared, something may come along that stretches beyond what you’re ready for. Our recent experience with hurricane Beryl highlighted the importance of being ready for extended disruptions – those that go on for much longer than you would expect. Let’s explore practical strategies

August Promotion & Social Media Ideas

Here are some topic ideas that small businesses can tie into promotions and social media in August: Back to school promotions End of summer sales Hot weather promotions Visit a local farmer’s market Bargain week deals Charity golf event Home safety tips Back to school prep August Awareness & Celebration Admit You’re Happy Month Family Fun Month Dog Days of Summer – July 3 – August 11 International Clown Week – always

Entrepreneur Guide to Balancing Work and Life

The Entrepreneur’s Guide to Balancing Work and Personal Life

Balancing work and personal life is a challenge many entrepreneurs face, and it became starkly clear to me after the terrorist attacks in Paris. The fear and uncertainty of that day revealed just how out of balance my life was, pushing me to reassess my priorities. This guide provides practical strategies for entrepreneurs to achieve a healthier work-life balance, including setting clear boundaries, prioritizing self-care, delegating tasks, and leveraging support systems.

5 Proven Strategies for Competing Against Bigger Companies

Small businesses often find themselves up against larger, well-established companies. However, with the right approach, it’s possible to not only compete but also excel. This article explores five proven strategies that empower small businesses to stand toe-to-toe with industry giants.

July Promotion and Social Media Ideas

Here is a list of “holidays” you can get creative with posts on social media! Some ways you can promote: July 4th promotionsDiscounts on massage, or partner with a local massage therapist Shark Week specials Company picnic/BBQ Summer safety tips Health benefits of massages Vacation tips Beach-goers checklist Month: National Blueberry Month National Anti-Boredom Month Unlucky Month for weddings National Cell Phone Courtesy Month National Hot Dog Month National

June Promotion and Social Media Ideas

June Dates for Promotion Ideas: Weekly Events: Week 1 Fishing Week Week 2 Email Week Monthly Awareness: Aquarium Month Candy Month Dairy Month Fight the Filthy Fly Month National Gardening Week – First full week of month Gay Pride Month National Accordion Awareness Month National Adopt a Cat Month National Fresh Fruit and Vegetables Month Rose Month Turkey Lovers Month More below …Pssst … you don’t need to copy

How to Prioritize Website Tasks: A Guide for Business Owners

Managing a website can be overwhelming with endless tasks vying for your attention. Prioritizing is key. This guide helps you classify and tackle website tasks effectively, ensuring smooth operation and business growth. Learn how to identify urgent issues like site outages or security breaches, and understand what can wait, like minor design tweaks, based upon my 25 years of web design experience.