video marketing

How to Supercharge Your Video Marketing

Video marketing: everybody does it. Whether you’re a new startup looking to build buzz or an established organization attempting to reinforce your current industry reputation, there’s no better tool than video content for getting your message out there. Yet even though video content is being used everywhere as a marketing tool, pushing all the right[…]

Five Tips for Writing Great Video Scripts

Videos are KEY pieces of marketing strategy today.  Social media users prefer video over images and text, which is evident when you check your analytics and insights (and it has also been proven by multiple studies). Developing your video doesn’t have to be hard work.  We have tips on how to develop a whole selection[…]

4 Reasons to Add a Chat Bot Marketing Strategy to Your Marketing Plan

Have you considered adding Chat Bots as part of your marketing strategy? There are some really interesting ways chat bots are being used by companies of all sizes, and don’t let the fact that they’re based on technology scare you away – once a bot is set up, it can often run itself seamlessly. One[…]

Why Your Business Needs a Crisis Communication Strategy – NOW

One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. I don’t want to call attention to the exact business and blog,and maybe cause the situation to blow up or call attention to the person they have hacking/blackhatting their business (believe[…]

Two Tips on How to Add Video Marketing to Your Strategy

Quality video content is perhaps one of the most comprehensive and beneficial marketing tools available. The reason why videos are so good for marketing is that the format transcends different media and allow creators to include different narrative components, such as audio, visuals, text and more. Read on to learn more about two helpful tips[…]

Latest Change Means Facebook Business Page Posts Aren’t Seen

Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business.  Since posts from Facebook business pages will be shown less often, and as[…]