When we talk about marketing funnels, many people think about software—automated sequences, email marketing tools, and fancy platforms. But the truth is, sales funnels have been around far longer than the digital tools we use to manage them today. They aren’t a new concept despite the “buzz” you’ve likely heard around them. And, in fact, if you have sold ANYTHING, you already have a funnel. Some of the most successful
The Double-Edged Sword of Entrepreneurship Entrepreneurship can feel like the ultimate dream: you build something from the ground up, you’re your own boss, and you get to bring your vision to life. But along with the freedom and rewards come long hours, financial pressures, and the constant grind. For many entrepreneurs, this relentless grind can take a toll—leading to burnout. Burnout isn’t just about feeling tired. It’s emotional exhaustion, losing
In business, crises are inevitable. Whether it’s a financial downturn, a reputational challenge, or even a relatively small operational hiccup, having the right strategies in place to address a crisis – before one happens – is crucial. It’s not just the big corporations that need to worry about responding to a crisis in their business. Even a solo entrepreneur can find themselves in this situation. And often, the solo entrepreneur
As we move into the end of 2024, the marketing landscape is evolving more rapidly than ever. Staying ahead of these changes is crucial for businesses looking to maintain a competitive edge. Of course, always remember just because there is a new, shiny marketing strategy, does NOT mean that it’s right for you and your business, or that it’s right *right now*. You always want to strategically consider any new
Looking to give your business a boost this October? Look no further! I’m giving you 10 creative marketing ideas that are sure to help your business stand out from the competition in October. Whether you’re a small startup or an established brand, these ideas are designed to engage your target audience and drive more sales. From themed promotions to social media contests, we’ve got you covered. Discover how to leverage
The strongest marketing starts with the basics of the 5 Ps, including Price. Peek behind the curtain of a transformative pricing strategy session that led a fitness entrepreneur to rethink traditional models. Gain insights into pricing strategies that are adaptable techniques that can boost profitability and client value for any business.
Here are some general promotion ideas for your September marketing: Back to school promotions Labor Day promotions School supply drive Back to school kits College student discounts Senior portrait guide Disaster preparation tips Freshman survival guide College students: renters insurance, money saving tips, nutrition guidelines Checklists for parents/families getting back to normal routines Senior portrait contest on Instagram or giveaway Download the Free PDF List Download Now September Promotion
Building a strong team is essential for any entrepreneurial endeavor. Whether you’re managing W-2 employees, 1099 contractors, or a combination of both, the right team dynamics can propel your business to new heights. Successful teambuilding isn’t just about finding the right people; it’s also about creating a supportive environment where everyone can thrive. Understanding Your Team Structure Every business has a unique structure, and understanding yours is the first step
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