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virtual reality marketing

What is virtual reality marketing and how does it work?

Virtual reality marketing is a new and exciting way to reach customers. But what is it, exactly? VR marketing is the use of virtual reality technology to create an immersive experience for customers. This can be done in a number of ways, such as through virtual reality headsets, 360-degree videos or 3D images. Virtual reality can be used to create ads, customer experiences or even product demonstrations. It offers businesses a unique way to connect

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marketing niche

To Niche or Not To Niche: Marketing Q&A

Entrepreneur Question: I have a Social Media company and really love to help non-industry specific small businesses and busy entrepreneurs. BUT, I have a great reputation In the industry that I have worked In for nearly a decade. I would say that 90% of my current clients are from said industry and they keep coming to me. Is this my sign to niche down? I feel like this is a situation most people want to

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public relations

Why You Need a Professional in Obtaining Media Coverage

Hiring a public relations professional is the key to a successful business. A PR strategy is essential for getting your brand out there, promoting a new product or making sure your company’s image is on point. However, many businesses don’t realize the importance of having a great PR campaign and instead try to go it alone. This can lead to disaster. What is public relations and why does your business need it? Public relations, or

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marketing team fractional cmo

Why You Need a Fractional CMO

Fractional CMOs are experts in marketing, usually with more than a decade of experience having worked with multiple corporations, yet now work with a small number of businesses at any one time, meaning they have the time and expertise to give you the best advice possible. Having a C-suite level executive marketing presence within your team is proven to expand your company’s growth. If you’ve never experienced this level of experience before, you’ll be astonished

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traffic not converting

Video Traffic Not Converting: Marketing Q&A

Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: Hey

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Only 7 Out of 10 Americans Will Read Your Headline

I completely made that statistic up – BUT – if it caught your eye, that tells you the importance of a headline. If you’re like most entrepreneurs, your time is limited. You have so many things to do and not enough hours in the day. That’s why it’s important to get off on the right foot with a headline that grabs attention and compels people to read more. A good headline can make or break

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How to Market Your Business on a Budget

If you’re a small business owner you’ll know that managing business finances can be pretty tricky. Sometimes it might seem impossible to make your marketing budget stretch to meet all of your needs. However, if you’re trying to find a great marketing strategy, remember that you don’t always have to spend tons of money to get good results. Here is how you can market your business on a budget. Use Organic Social Media First off,

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Owned Media, Paid Media, Earned Media – Which do I Need?

Owned media, earned media, paid media, shared media … these terms get thrown around a lot and can become confusing. Here’s which you must have, which gets the best results, which gets you the quickest results, which one keeps on giving. We’re sharing what these terms mean and the differences between them all. Plus – which one do we recommend that you use? And what’s the fifth type that you don’t hear people talking about

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