Blog - Page 4 of 60 - Vicky Wu Marketing Agency

Innovative Business to Professional (B2P) Marketing Strategies for 2024

One of the most persistently overlooked audiences when experts are making marketing recommendations are B2P – the entrepreneurs and professionals who market not to consumers or huge businesses, but to their peers. This oft-neglected “business-to-professional” (B2P) space requires a level of nuance and sophistication that generic B2B or B2C strategies simply cannot provide. As seasoned marketers to this distinct segment, we understand that professionals possess an acute marketing savviness, able

5 Common Pitfalls and How to Avoid Them to Navigate Business Growth

The thrill of watching your business grow is unparalleled – new customers, increased revenue, and the validation that your vision is taking shape. We all know how exhilarating the journey can feel, yet it is often accompanied by unexpected challenges that can derail even the most promising ideas. As an entrepreneur myself, and while working with tens of thousands of businesses, I’ve witnessed firsthand how a lack of strategic planning

Thinking Like a CEO: A Game-Changer for Entrepreneurs

As an entrepreneur, your mindset can make or break your business journey. Many entrepreneurs start with a narrow focus on their product or service, but fail to adopt the strategic, holistic perspective that successful CEOs possess. This myopic view often leads to costly mistakes, such as hiring based on familiarity rather than strategic needs or neglecting crucial areas of the business. The truth is, regardless of whether you’re a solopreneur

5 Social Media Marketing Mistakes to Avoid in 2024

5 Critical Social Media Marketing Mistakes to Avoid in 2024 (and the Pivot to Fix Them)

Discover how to navigate the changing currents of social media marketing in 2024. Learn the pitfalls of over-reliance on AI for content generation and why a personalized touch elevates your brand beyond the digital noise. Gain insight into the dangers of blind adherence to “Fakexperts” and how to discern truly effective advice from mere noise. With practical pivots and real-world advice, this post ensures you’re equipped to refine your social media approach effectively.

Is Your Marketing Cart Before the Horse? How Solo Entrepreneurs Can Avoid Wasting Money on the Wrong Strategies

As a solo entrepreneur, you’ve likely invested in countless marketing courses and workshops, only to end up disappointed and out of pocket. Discover a strategic approach that goes beyond generic “one-size-fits-all” training. Learn how to accurately assess your unique business needs, identify the right marketing priorities, and leverage expert support to drive sustainable growth – without the burden of wasted spending on the latest “shiny objects.” Implement these proven tactics to finally break free from the cycle of disappointing marketing investments.

Prioritizing Your Well-Being: Strategies for Busy Entrepreneurs to Avoid Burnout

As an entrepreneur, the demands on your time and energy can be relentless. However, addressing burnout is crucial for your personal well-being and business success.
Discover practical strategies to prioritize self-care, establish healthy boundaries, and foster a supportive work environment. Learn how to reclaim your time, energy, and joy in entrepreneurship.

The Foolproof 5-Step Sales Process for Entrepreneurs

As a B2B entrepreneur, few things are as crucial to your success as mastering the art of sales. After all, without a steady flow of new customers, your business simply won’t survive – let alone thrive. This is very different from B2C sales – and which is what you will find a LOT of the marketing advice is designed for. It just won’t work the same when you’re selling to

7 Marketing Strategies You Need and 3 to Avoid

The Only 7 Marketing Strategies Entrepreneurs Need (Plus 3 Trendy Tactics to Avoid)

As an entrepreneur, you’re likely bombarded with a constant stream of “must-try” marketing tactics – from the latest social media craze to the next revolutionary advertising platform. It can quickly become overwhelming, leaving you feeling uncertain about where to focus your precious time and resources. SQUIRREL! But the truth is, building a successful, sustainable business doesn’t require keeping up with every new marketing trend. In fact, often the opposite is