Blog - Page 23 of 60 - Vicky Wu Marketing Agency

Navigating Digital Marketing Challenges for a Niche SaaS Startup [CASE STUDY]

The Client A pioneering SaaS company offering a specialized software solution for divorcing couples to create their court filings, with some unique and interesting differentiators from other available services. Despite significant traffic driven by the CEO’s TikTok presence related to a divorce-themed podcast, the company struggled with converting visitors into users. The Challenge The startup faced multiple hurdles: Conversion Rate Dilemma: High traffic volumes from TikTok did not translate into

Does Guest Blogging Help with SEO? | Marketing Q&A

Entrepreneur Question: I’ve always heard that guest blogging helps with SEO. I’ve had a few strangers email me about writing a blog post on my website – is that really helpful to both of our businesses? Megan Answering your marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500

Branding 101

As an entrepreneur, your brand is one of the most important assets you have. It’s what sets you apart from your competitors and helps customers to understand what your business is all about. But before you can create a successful brand, you need to take the time to determine what makes your business unique. The first step in determining your branding is to conduct a thorough analysis of your business

5 Ways to Test and Refine Brand Messaging – Branding 101 – 12

Brand messaging is important to the success of your company. It is a key part of your overall marketing strategy and can help you connect with your customers. However, not all messages are created equal; and even the best messages will need to be tweaked from time to time. Here are 5 ways to test and refine your brand messaging: Create an Irresistible Call to Action and Test Creating an

5 Best Practices for Building a Proven Messaging Framework – Branding 101 – 11

Building a messaging framework can be an essential step in improving the efficiency and effectiveness of your brand communication. Here are 5 best practices that you need to take to create a successful messaging framework for your business: Define Your Message Matrix When it comes to effective communication, having a plan is key. A messaging framework is a tool that can help organizations craft their message in a way that

5 Steps to Define Your Brand’s Personality – Branding 101 – 10

Everyone has a brand personality, and it’s important to know yours so you can communicate with your audience effectively. Here are 5 steps to define – and document – your brand’s personality: What is Your Brand Personality? Your brand personality is the way in which your business is perceived by consumers. It plays a major role in how you communicate with your audience and how successful your marketing campaigns will

5 Important Pieces of Your Brand Visual Identity – Branding 101 – 09

A strong visual identity is crucial for any business, as it helps to establish brand recognition and sets your company apart from competitors. A well-defined visual identity includes several key elements, all of which should be carefully considered and executed in order to effectively communicate your brand to your target audience. Here are 5 pieces that your business needs for it’s visual identity: Logo Your logo is often the first

5 Most Important Considerations When Designing a Unique Logo – Branding 101 – 08

As an entrepreneur, your logo is a critical part of your brand identity. It’s the visual representation of your business, and it can have a significant impact on how potential customers perceive your company. With so much riding on your logo, it’s essential to put thought and care into its design. Here are five important considerations to keep in mind as you design or select your logo: Simplicity A good