Blog - Page 22 of 60 - Vicky Wu Marketing Agency

Elevate Your Million-Dollar Business: The Importance of Strong Onboarding for Entrepreneurs

Cultivate Success by Streamlining Onboarding for Customers and Employees As an entrepreneur with aspirations of growing your business into a million-dollar enterprise and beyond, it’s crucial to recognize the importance of a robust onboarding process for both your customers and employees. With the right onboarding strategy, you’ll be able to provide a seamless and enjoyable experience for everyone involved, fostering lasting relationships and setting the stage for long-term success. This

From Story to Sales: How One Brand’s Compelling Video Will Make You Want to Buy Their $75 Cashmere Sweater

Entrepreneurs understand the importance of branding and how it can make or break a business. A strong brand identity can set you apart from the competition, establish trust with customers, and ultimately drive sales. As a marketing expert and branding strategist, I have seen countless attempts at creating compelling brand videos, but few have impressed me as much as Naadam’s ad from a couple of years ago. This video is

At What Point Does Better Website Design Make a Difference? When Does it Not?

Striking the Right Website Design Balance for Conversion Success For entrepreneurs looking to grow their business to a million dollar year, multi-million, and even a billion-dollar-business, understanding the impact of website design on conversions is crucial. It’s a common misconception that fancy design automatically translates to higher conversion rates. In reality, the key to turning visitors into buyers lies in striking the right balance between aesthetics and functionality. There are

Unlocking Growth Potential: Why Developing Leadership Skills is Essential for Entrepreneurs of Growing Businesses

As an entrepreneur of a growing business, developing leadership skills is essential for success. Learn why investing in leadership development is crucial to building a strong, cohesive team and creating a competitive advantage for your business.

Business Branding: Why You Need an Objective Viewpoint

Are you committing either of the two most common brand marketing mistakes that I see entrepreneurs make? As an entrepreneur or CEO, your primary focus is on growing your business and achieving your revenue goals. While you may have a general idea of what branding is and why it’s important (I hope!), developing an effective branding strategy requires more than just a basic understanding. This is where hiring a marketing

Negotiation Tips for Entrepreneurs

As an entrepreneur, negotiation skills are essential to achieving success and growing your business. Once you are on track to grow your business to a million-dollar or multi-million-dollar business, you will find that you need to negotiate more often, and in more, and different circumstances. One of the most common negotiation opportunities that we encounter as an entrepreneur will be negotiating compensation packages with our team (staff and freelancers). Both

How Many Days Should I Run My Facebook Ad?: Marketing Q&A

Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it

Website Heading Tags – Design vs SEO … You May be Doing This Wrong

Headings are an essential part of a website’s design. They communicate the purpose and main points of your content in a quick, easy to read format. However, when it comes to SEO, heading tags play a very specific role. One big error we see is website DIYers using heading tags for design instead of hierarchy – and that will negatively impact your SEO. I’m going to explain the difference, and