Blog - Page 24 of 57 - Vicky Wu Marketing Agency

Is a Cheap Logo OK? | Marketing Q&A

Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: I’m

Saving $27,000 and Boosting Engagement 15% – Streamlined Digital Marketing for Self-Storage Chain [CASE STUDY]

The Client A prominent self-storage company boasting 20 locations within a bustling region, our client relied heavily on digital marketing to drive traffic and generate leads. Despite a significant monthly investment in Google AdWords, the returns were not reflecting the potential of their spend. The Challenge The client’s AdWords account was a case study in inefficiency, marked by: Irrelevant Keyword Matches: Ads were appearing for unrelated searches, leading to a wasteful expenditure of over $27,000

The SEO Secret Sauce that You May Not Know

I can’t imagine that you are still deciding to grow traffic to your website by focusing on optimizing all of your copy, your titles, and your snippets and descriptions for keywords to please the bots. Meta tags and keywords are definitely not the way to optimize your SEO, but I know there are a lot of entrepreneurs who still think so, because that’s what we’ve heard for so long. If you’re still stuck in this

How To Brand Your Recruiting & Retention Efforts To Attract And Keep The Best Talent

Attracting top talent has grown harder and harder since the pandemic – and it’s a critical piece of business since all businesses run on their teams. As a business owner, you need to know how to brand your recruiting and retention efforts to attract the best talent. Studies have shown that the better a company’s branding, the more likely they are to attract top talent. This is because talented people want to work for companies

5 Ways To Gamify Your Marketing Campaign To Boost Engagement And Increase Conversions

The world of marketing is constantly evolving and adjusting to new trends and technologies. One such trend that is rapidly gaining popularity is gamification. Including gamification strategies in your marketing campaign isn’t right for every business. Like every single marketing strategy you choose, gamifying your marketing will take time to implement and strategic focus. For gamified components to be completely FUN for your audience, yet also allow you to achieve some very specific goals, you

The 5 Ps of Marketing and Why You Need to Know Them

Marketing is a process by which products and services are introduced to the market. It involves creating awareness and interest in these products and services, and ultimately getting people to buy them. There are many factors that go into marketing a product or service, and these are collectively known as the Four Ps of marketing, or the “marketing mix“. When I began my marketing career, and all through my education in Business Management & Marketing,

How This Entrepreneur Lost Their Entire Ebay Side Hustle

We’ve come across another “lost my business” horror story, this time from EBay. Whenever you’re running a business on a third-party platform that you don’t control (this does not include hosting that you pay for), you risk this or something similarly restrictive. I’ve talked before on my podcast about the entrepreneur who lost her entire 6-figure Etsy business in the blink of an eye and was basically shut down for months while trying to rebuild