We work with thousands of entrepreneurs, some who are at the very beginning of their relationship with a marketing agency or design team, or even outsourced freelancers in general. And it can be hard at that point to know how to give feedback to help your team match the vision that you have in your head. So we’ve pulled together our seven most important tips on how to give feedback so that your project can
The Challenge Two distinct companies within the home services sector faced a common dilemma: an unwieldy proliferation of digital assets that diluted their online presence and hampered their marketing effectiveness. The B2B Training Company struggled with an excessive number of websites, over 50, each competing against the others for search engine visibility. This not only fragmented their online presence but also significantly increased the workload required to maintain unique content across each site. The Self-Storage
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: What
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: If
Google is releasing a major SEO algorithm update right now – are you ready? This update is called “helpful content”. Their name should pretty much tell you everything you need to know about the update. I’m happy to say that for year we’ve been steering our SEO clients to provide this type of information on their website as part of the audience-first philosophy that we always embrace. So if you’re already working with us on
Every business wants to be successful, but many struggle to differentiate their marketing features from their marketing benefits. It’s important to do so, because your audience will respond much better and convert more easily when they understand the benefits. What Is The Difference Between A Feature And A Benefit In Marketing? A feature is something that a product or service has, such as a color or design. A benefit is what a product or service
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: I’m
The Client A prominent self-storage company boasting 20 locations within a bustling region, our client relied heavily on digital marketing to drive traffic and generate leads. Despite a significant monthly investment in Google AdWords, the returns were not reflecting the potential of their spend. The Challenge The client’s AdWords account was a case study in inefficiency, marked by: Irrelevant Keyword Matches: Ads were appearing for unrelated searches, leading to a wasteful expenditure of over $27,000
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