For entrepreneurs who use pay-per-click advertising, the recent updates on iOS 14.5 have made it hard to understand exactly how well your ads are working. People are throwing around lots of different ways to fix it, but most of them cost you more money. This quick guide will show you how to improve your ad tracking for free. Keep in mind, if a user opts out of tracking on their iPhone, you will not be
Are you a business owner looking for a way to boost your sales? If so, video marketing may be the answer. Our brains process visuals at a higher cost of 60,000 times faster than processing the written word. You see video everywhere from social networks to television. Video has played a huge role in our lives and there’s a reason for this: Our brain loves video. 90% of the information that our brain processes is
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: I
⭕ A Marketing Mythbuster – find out why this myth is FALSE! There are three good things that happen when you strategically curate and share other people’s content: 🚀 What articles from reputable sites do to your organic engagement 📝 How this meets the 80/20 rule 🎓 How it impacts the perception of your authority and expertise And … does it save you time or create more work? We have the scoop! marketing #entrepreneur #business
The question of how to build brand awareness is one on the mind of small business leaders and marketers alike. Brand awareness means that people recognize your brand voice, messaging, and products. Building brand awareness through effective advertising can help grow a business. Use Digital PPC Platforms One of the best ways to increase your brand awareness is online through social media and search engine advertisements. Social media can be a great way to buy
To increase social media engagement, you need to make your post readable. Why? Easier readability is proven to increase information retention – both short-term and long-term. When people remember, that means they remember you and your brand better than if their retention is blocked. Here’s the same post, 2 ways: Post Example 1 You need to make sure your post is readable. 98% of people reading your content will be reading it from their phone.
The holidays are all about giving back to those you love, and there’s no better way of showing someone how much they mean to you than with a thoughtful gift. But what do you get the entrepreneur on your shopping list this Christmas? It can be hard to buy for an entrepreneur because they often have everything that they need or want. And if they don’t already own something, chances are it won’t be of
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you. Entrepreneur Question: I
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